Six Easy Steps

• Find out what is the Problem that impedes your progress in life
• Understand the Nature of the Problem
• Checklist the Causes that led to this Problem
• Find out a Solution yourself, if this Problem is just a minor issue that can be corrected by you alone
• Chart out a Solution after consulting your colleagues and staff, if and when the issue is mildly complex
• Where the problem or issue is fairly complex you call in a Business Adviser to guide you in solving your problem and in improving your business

What you should look for in a Business Adviser?

• He must be neutral, independent and confidential person well versed in business management.
• His advice is designed exclusively for you after considering your problem, your issue and your question against your own background rather than churning out generalized hum-drum advice
• Any solution must be as distinct as the case may be in relation to your business, your industry or segment, your area or region etc.
• The business adviser must assist you in making your business better, meaningful, rewarding and satisfying
• Moreover, he should be able to analyse, understand and evaluate your business along with your personal cosmics
• Finally, he must give you proper direction and guidance to facilitate taking risk and making decisions.

Muthu Ashraff
Business Adviser
Mobile : +94 777 265677
E-mail : cosmicgems@gmail.com
Web : http://www.cosmicgemslanka.com
Blog : http://cosmicgemslanka.com/blog/

1. Asset Value: This is the easiest method in valuing a business. Underlying assumption in this method is that the business is a going concern. You tally all assets tangible and intangibles, fixed and current to get the total value. In the case of fixed assets either you can take the value net of associated depreciation or on replacement value basis. Current assets are appraised generally on realizable amount basis. Intangibles such as goodwill can be re-estimated. From the total assets value you must deduct outside liabilities to arrive at net value of assets in a business. Although the method is a popular one, it lacks credence as it does not take the capacity of the assets to generate income in the future, which is more meaningful to the buyer than just jotting up assets. Moreover, small businesses as well as service providers are very lean on assets but fat on earnings. Hence, asset value may not be representative for these businesses. On the other side of the coin, large scale industry is asset rich but whether they generate adequate returns on assets employed is a moot point

2. Liquidation Value: In contrast to the asset value which is based on going concern, liquidation value takes the business on the footing that it is a gone concern. Liquidation can take place in two ways: orderly or forced. An orderly liquidation takes time and the value cannot be estimated in a brush stroke. Forced sale can take place in near term and it is possible to tug in on likely price. Whichever the manner of disposal, you should ensure that the assets are valued at realizable value net of any expenses connected thereto

3. Earnings Multiple: Since buyers are more concerned with what they can get from using assets, earnings multiple as a method of valuation is used widely in business buying transactions. Generally after tax earnings is considered as the bench mark figure in this type of valuation. You take 3 to 4 years of after tax revenue and average it. Thereafter, you can multiply the figure with number of years purchase. If the average after tax earnings is US$ 100,000/- and the multiple you are conceding is 6 times then the bid price is parked at US@ 600,000/- Earnings multiple method suits well in retailing, wholesaling and medium to large businesses. It is important that you use earnings multiple where the existing business is low geared, that is, it does not use much of borrowed funds. Additionally, you must ensure that depreciation charge in the business is not heavily loaded. A litmus test to opt for this method is to compare the cash-flow with earnings-flow. If there is no substantial difference between these you can choose earnings multiple; otherwise select capitalizing cash-flow method discussed below

4. Capitalizing Cash-flow: Cash-flow is different from earnings in that it ignores accrual accounting concept and non-cash expenditure. It pitches straight on rendering of inflow, outflow and the resulting net flow. Your net cash-flow is what remains in your hands when everything was said and done. There are two ways of arriving at cash-flow for valuation purposes:

4.1. Net-flow + Depreciation
4.2 Net-flow + Interest + Tax + Depreciation (Alternatively known as “EBIT+D” which means Earnings before interest, tax and depreciation)

Once you arrive at a figure under any of the above two methods, you can capitalize cash-flow by using a capitalization ratio chosen by you. Let us assume that, the cash-flow is US $ 150,000/- capitalization rate is 20 % then you can work out the business value as:

US $ 150,000 divide by 20 and multiply by 100 equal to US $ 750,000/-

5. Market Value: Alternatively known as Rule of Thumb or Comparable Business, this method focuses on the market and how it responds to the value proposition of a particular business. You can determine market value in a number of ways. One way is to find out the sum in which similar business was sold and take that as the market value. Another method is to search in the business press for similar transaction that took place during the last 3 months. Yet another method is to estimate the amount the market can bear and after making suitable adjustments treat that as bid price

6. Cosmic Value: At the end of the day, what matters to you most, is the cosmic valuation of the business you intend to buy. Every business has cosmics surrounding it. You have to evaluate the business, its assets, its name, its logo, its customers and its process to arrive at its cosmic valuation. Afterwards you must assess whether incoming business with associated cosmics would enhance your wellbeing or retard it. Many decisions made without considering the critical role of cosmics end in bad note. Why should you have a millstone round your neck?

Muthu Ashraff
Business Adviser
Mobile : +94 777 265677
E-mail : cosmicgems@gmail.com
Web : http://www.cosmicgemslanka.com
Blog : http://cosmicgemslanka.com/blog/

1. How the market operates? Get the broad picture initially by learning about the market place of the business, how its product is facing up competition. Get the competitor profile, growth rate in the market and whether the business is beating the market or just following it. You can also find out latest market trends

2. Who are customers & suppliers? Ask the buyer to talk about his customers and suppliers. Some of them may be known to you. It is better to dwell little more time here not least because you want lot of names but to assess how critical they are, in terms of volume and value. Also you must ask buyer about credit terms offered and obtained. Will these terms continue to be in force once the business change hands is yet another clarification you need

3. Who is the staff? Number of staff, the gross emoluments and their experience should engage your attention. Key members and how important they are is also a relevant question. Will the staff be happy to get a new owner? Ostensibly, their cooperation is vital for the sale and transition to new owner. Staff is, in essence, in every business which is of course not saying a lot

4. What is the Bottom line? By now you have got a feel of the business. But one caution: do not fall in love with the business on first sight. Ask seller to trot out numbers in profit and cash flow. Look at the profit; look more on the cash generation. When buyer gives you copies of last 3 years financials pore your eyes over the bottom line

5. External relationship: You can chat with him in ease on the question of his relationship with bankers, revenue and other government departments. There is, as must be expected, marked reluctance on the part of seller to talk about these. Still you must be very diplomatic and see whether any of the relationship is strained

6. What he is selling? Let us be very clear about what he is, in fact selling. You are passing half-way mark now and you get him to tell what is up for sale and what is not. Generally a sale of business involves name, operational assets, working capital, and human resource and so on. You must be clear whether present loan outstanding is to be transferred to you or the seller would extinguish it. Another moot point is the real estate, which may or may not be transferred. In case of lease property, you have to ask him whether it is a transferable one. If the business is located in a supermarket, you should ask about the transfer of legal right to you. In sum, you have to clear legal and administrative issues before you proceed further

7. Prospects after you buy: This is putting the seller in your shoes. After you buy his business what happens to it. How sales, operations, profit, finance will be played out? How quickly you will go through the learning curve in running the business. How this downtime can be minimized? In as much as you love to get answers to these questions about your running business, seller would tend to be reticent and if egged he would be very brief. You must watch his reaction sharply for any nuances that indicate the business is made only for him and after him it is deluge. In other words you are made a sucker, really

8. Will seller be on board? After the sale is done will he continue to be in the board for a limited period is a follow-up question? At the prompt of any negative answer from him you must conclude your discussion and walk out. A seller must be responsible for what he has vouched all these times and in turn assure you his support. He has to introduce you to staff and outsiders; he has to guide and counsel you. If he is going to vanish on the following day you would better drop this matter

9. Will seller arrange part-finance of the sale price? This is where seller’s external relationship especially with bankers matters. If the seller is an acceptable person he would be able to arrange part-finance of sale consideration through his own bankers or perhaps financiers known to him

10. Why he is selling? If everything is neat and fine, why the guy is selling his business. Most sellers will cite that they are retiring. Some like to take a long vacation or move out to another state or country. Chronic illness or health issues could be a reason. Sometimes they are selling to settle their children or fulfil a divorce settlement. If the seller is vague in answering this question it must put you on guard

11. What is the price? Instead of wrangling price at the first blush, you ask it as the penultimate question. Definitely his price has padding: he must have added lot of goodwill. Most sellers are too emotionally attached to the business they want a hefty price. Or perhaps this is the only cash earner for him. Whatever the reason behind him inflating the ask price, you must keep your powder dry. Do not say bluntly that the price is too much. Ask him how far he is ready to negotiate so that a matter can be closed in due course

12. How do we take it forward? Never leave the seller without getting his idea about how you and seller take the matter further. He would have his suggestions; listen to these and speak your mind loud. Do not leave with a bland “will let you know”. Go positive and say “let us proceed together”.

The above checklist reflects cosmic arrangement of twelve questions that elicit the right response on which you can make sound decision on buying a business.

Good luck!

Muthu Ashraff
Business Adviser
Mobile : +94 777 265677
E-mail : cosmicgems@gmail.com
Web : http://www.cosmicgemslanka.com
Blog : http://cosmicgemslanka.com/blog/

1. Survey: Firstly, you survey confidence of the economy follow with an assessment of your industry and then finish with what you feel about your own business. Sentiments in economy may be down; your industry confidence may be mutes; still you may feel that your business can weather the storm

2. Bring Pressure: Talk to your industry association and urge them to take necessary steps in industry wide and coerce them to take up the matter with the government to do appropriate policy measures such as effecting tax cuts, enhancing public spending, adjusting interest rate mechanism and relaxing credit regulations

3. Do Internal Self-test: A review of business policies currently in force is the starting point for the internal self- examination. Business policy is all pervading term covering operations, marketing, human resource management etc. While doing this self-test you must see whether you need a structural change internally or just make few cosmetic changes. A complete revamp of a product is a structural change; giving a bit of face-lift in packaging is a cosmetic one.

4. Get External Feedback: Ask your customers. Your customer feedback tells you more about your business than what you already know. You can do a sit-in chat with your main customers who have reduced purchases and a telephone survey with others who have dropped out or buy marginally

5. Readying New Blue-print: Once you have completed both internal and external appraisal you can make a comprehensive survival kit to stay afloat during the do0wnward spiral of business sentiments and then to shore-up confidence levels higher. In this process you have to do touch-up on cost-cutting, hiring employees, investing and finally marketing

6. Review Cost-Cutting: Faced with a scenario of falling sentiments business gives a knee jerk reaction by cutting cost across the board. Most pronounced cut-back is seen in the operational area. You know cutting cost is a two way knife; it can reduce losses and at the same time it shuns business growth. You should use a selective cost cutting if at all one is needed

7. Hiring more than Firing: I know a company which is 180 years old that recruited maintenance staff during high tide of recession. While others were laced with anxiety started firing employees, the company showed glint of steel. Before long the company reaped its dividends with loyal staff and a fat profit. Undoubtedly, the company beat the downing sentiments with bold measures.

8. Invest more: Never think any depression is a prolonged affair. If you stand and wait for good times you will lose the opportunity to break-out. Throw that going in goosestep with your colleagues in the industry. Develop a good grasp of the ground and start investing selectively in operational assets that could turn the corner in quick time.

9. Do Re-marketing: Take measures to set your marketing in sprite. Re-define the customer base, expand where necessary and constrain where needed. Your new look product might have undergone a revamp or facelift as the case may be. By the look of it you know your product is a winner even in the difficult times

10. Network: Nothing works without network. Engage in full time business networking. Meet up industry colleagues, customers, supply creditors, press, and advertisement guys and add spice to the mix by getting your staff to personal promotion of your product and business

11. Bring in Cosmics: Finally, understand and evaluate your own cosmics. Your sentiments, feelings, your ideas are all shaped and influenced by cosmics that reside within you, perhaps un-known to you. Sooner rather than later you will realize the power of cosmics in restoring your own confidence. In turn, you would have contributed your mite in restoring business confidence in the country, really.

Muthu Ashraff
Business Adviser
Mobile : +94 777 265677
E-mail : cosmicgems@gmail.com
Web : http://www.cosmicgemslanka.com
Blog : http://cosmicgemslanka.com/blog/

Debt burden has escalated in the last decade to phenomenal levels, unduly aided by advertisements by credit card issuers and personal finance providers, consumers ratcheted up the borrowings. When the crash came it not only dragged the borrowers low but pulled down the debt providers. Against the backdrop of teetering economy corporates corked off new hiring or at worst began retrench existing staff. Falling income on one side and loss of employment on the other side have trammelled consumers. Business persons are not spared either. They saw to their horror their order book trouncing downwards. Worst affected are the micro and small businesses. Like fall of dominoes, businessmen, consumers and borrowers were stumbled with disappointment, frustration and despondency. Unchecked it ended up in depression. Suicidal tendency was raising its head.

Depression leading to death

Depression as a cause of suicide is now firmly established. During the recession period 2007 to 2009 more than nine countries reported increased rates of suicide due mainly to financial woes. Feeling the sting more, was Greece that recorded a whopping 16% jump in the suicide rate. Ireland followed on heels with a staggering 13 % pike in suicide rates. Britain, though not ostensibly affected could not salvage itself. Recording 8 % rise in suicide rates; Britain tallied 5706 people killing themselves in 2008 many of them cursing debt for their plight.

Does this mean everyone who has loans burden is affected in similar manner? Analysts say that the effect of debt burden on borrowers is asymmetrical. There are no worry characters, which have sufficient asset base and least worried about debt. More than that, they generally flaunt positive attitude towards obtaining and paying out debt. The reckless borrowers on the other hand may not have asset base, but consider more the loans it is merrier. On the middle we have consumers who borrow over the limit considering it as fashion or way of life.

Worry kills

On the other side of the coin are people who are inordinately worried about loans. Most of them are either fixed income earners or enjoy luxury life erstwhile, but were short on disposable assets. A salutary feature in them is that, they get the blame game end with them; in sum, they are justifiably worried about outstanding debt. From this point onwards, we see quick slide towards depression. There is a saying: Why worry kills more people than work because more people worry than work. This comes true as people worry more about their debt. About 11 % of British citizens consider debt as the biggest worry affecting their quality of life. In the case of people who have health issues or suffer from chronic disease, the trepidation is marked. They lose weight and sleep and before long appear mere shadow of their former selves. Worry also targets those who are dependent on drugs or alcohol driving them more towards these. Another casualty is the ones who are light hearted. When they receive notification from their credit card issuers that their file is now transferred to collection departments they get jittery. A follow-up communication that the file is now with third party collector sends shiver through their spines, leading to intermittent bouts of depression.

Seeking remedy

Not everyone acknowledges going through low. Many hide it and implode one day by taking their lives out. Out of others who realize nearly 80 % do not take counter-measures and lurch towards the danger zone in matter of weeks if not days. The fortunate ones re-examine their affairs. They follow three track policies to take them out of the mire.

1. Consult medical professional in treating symptoms of low feeling to get back to proper health

2. Seek advice in arranging creditor meeting, re-scheduling loans and recovery finance to turn the corner

3. Obtain counsel in understanding and evaluating your cosmics, so that you can once again make your cosmics work for you. Cosmics are aspects residing within you generally go un-noticed. Once you know your cosmics well you can manage debt and the resulting depression better.

Muthu Ashraff
Business Adviser
Mobile : +94 777 265677
E-mail : cosmicgems@gmail.com
Web : http://www.cosmicgemslanka.com
Blog : http://cosmicgemslanka.com/blog/

There is an adage; when the going gets tough, the tough gets going. As we see a big reverse in personal finance in 2011 consumers instead of being tough on pruning expenses have gone soft on expense loading. Spending via credit cards has notched up in many countries. Britain experienced a staggering 35 % growth in credit card outstanding compared to the previous year. Conversely the number of people using credit cards rose marginally by about a percentage and clocked at 12 Million. In America the outstanding skyrocketed to U S $ 65 billion, a hefty US $ 20 Billion more than the figure for 2010. There again the number of users remained almost stagnant.

In comparison, mortgage finance pales into insignificance. Britain experienced a chipping away of almost 10 Billion sterling worth of Mortgage debt in 2011 bringing to the mind of 1970s when economy was in the dog house. Reduction in activity in the home market coupled with a significant reduction in re-mortgaging were the chief cause for this trend. More potential home borrowers kept away from availing finance even though banks were ready and willing to grant them finance. In fact mortgage loan approvals topped Sterling 8 Billion but much less were actually drawn down. Most lenders reported that borrowers were keen in paying existing finance at quicker pace to bring down the interest cost. They agree that the loans that exist now are booked when interest rate regime was in higher integrals.

Same story was repeated in the car finance scene too. Car sales were down 4.4 % in Britain in 2011. The number of cars sold was 1.94 Million lowest since 1994. Sales were mainly in the medium market models lending credence to the figure of 96,112 of Ford Fiesta sold. In contrast high market BMW 3 Series clutched at 42471 cars. In line with this, loans for acquiring new cars also plummeted. No major banks came out with any innovative car finance scheme in 2011. Reading from what is happening in the personal finance you cannot help but come to the conclusion that consumers are smart borrowers. Here is the sketch of their mind-sets as painted in my canvas:

1. Short-terming: Consumers have resorted to fire fighting; that is to play in the short term market rather than dabble in long term market

2. Asset as burden: They are not keen to garner assets like home and car investment that could easily become a weighty burden. Whereas blipping up expense is a manageable one. This blending of financial alchemy displays shrewd reading of the economy on the part of the borrowers

3. Lowering interest cost: Borrowers are going one over other to pay down high-interest home loans

4. Budgeting well: Consumers show remarkable ability in using interest free credit period offered by credit card companies and liquidate outstanding in time

5. Cosmics have landed: Borrowers are driven by their cosmics to play safe without getting into too many financial commitments which if goes un-checked would, potentially lead to long term instability in mental peace and financial balance. Keeping cosmic balance dictates that they go on rope walking this time around and wait for things to improve in 2012.

Muthu Ashraff
Business Adviser
Mobile : +94 777 265677
E-mail : cosmicgems@gmail.com
Web : http://www.cosmicgemslanka.com
Blog : http://cosmicgemslanka.com/blog/

1. Keep it Simple, but not stupid: All of you know about the KISS principle: keep it simple and stupid. As regards to business logo you have to do a bit of tweaking; follow the first commandment to the letter, yet keep the stupid part out. A simple logo means a lot for you. The adage goes: brevity is better part of valour. When a logo is brief in terms of simplicity it garners more attention and better response. Complex and complicated logos generally fall on the wayside because they neither get attention nor any response afterwards. However, I caution you that simplicity does not mean that it is devoid of any colour or credence. Inside your simple logo, there must be story woven about your business, its vision and mission

2. Dazzle viewers first, allow them to think later: I learnt this from “Shock & Awe “theory stroked by former President George Bush that failed to win him the war, nonetheless this can work wonders in business. A logo must make great first impression on the viewers. Place them on the cusp of a journey towards your business logo; grab their attention and make them bedazzled by the logo; thereafter take them to the higher level in making them think that the logo is just part of their lifestyle. This is how Coca-Cola was built

3. Convey the message: At first brush, logo looks like a symbol, form, or lines and letters; it is more than that. A business logo essentially communicates the mission and vision of the business; put it in other words, it functions as a medium. Now that you got a medium it is time for you to develop the message to go across your audience. Firstly, you must chalk out a theme and then you should calibrate it to suit the message you intend to broadcast, thereafter you need to embed the message within the business logo. Look at the Apple logo. Apple is the name of computer and symbolises a health food or may be the forbidden apple; after taking a mouthful the apple sans the part squirrelled away is presented as a message. The computer works better even after it is being battered, provided that if it is an apple

4. Flesh out the structure: Indeed, substance matters in developing business logo; equally important is the style in which it is delivered. Substance and style are in the works of a better business logo. Substance was discussed as the message; style is anchored on the way it is presented. Tone, texture, fonts, and colours are all the paraphernalia added into a logo to flesh it out; these give weight, emphasis and nuance to your message. It can be peremptory like IBM or stylistic like Nike

5. Make it memorable: You have dazzled the viewer and then conveyed the chosen message in a winning style. Still there is something missing; that is whether the viewer would remember it now and recall it later. To imprint the logo on your viewer, you have to win both their hearts and minds. The logo must appeal to their sentiments opening the gate valve of their emotions, attachment and liking towards a business logo. Assuming viewers are rational and thinking persons, it must also get copied into their brain; the brain waves heave up and down letting your business logo to float; at any given moment when the memory is tinkled or the viewers see your logo somewhere the brain waves respond at prompt positively

6. Sprinkle cosmic resonance: Finally, a logo must have cosmics flowing within. A better business logo delves deep into the cosmic reservoir and sprinkle out cosmic energy to swell the ground with goodwill, positive feelings and emotional attachment. In turn these get transposed in the minds of viewers as sense of appreciation and feelings of attachment towards your business logo.

Muthu Ashraff
Business Adviser
Mobile : +94 777 265677
E-mail : cosmicgems@gmail.com
Web : http://www.cosmicgemslanka.com
Blog : http://cosmicgemslanka.com/blog/

Once you have made up your mind to be a business person next thing that strikes you is whether to start a new one on your own or buy an existing business. Both options are doable. Yet, buying an existing business seems to be an easy way out. Let us see the advantages of selecting this alternative.

1. Knowledge Bank: The first and foremost plus point is that you know the lay of the land as far as the business you intend to buy is concerned. You have details of financial, operating and marketing performance; you are appraised of its staff, customers, suppliers; you have ideas about its owners and bankers. You can get published information to corroborate what the present owners have tried to convey

2. No Sunk-cost: There is no need to re-invent the wheel; you are spared with time and money in setting up a new business and going through start-up stage ; you have no hassle of getting approvals and licenses; more than that your decision making is made much easier as you have to say yes or no

3. Ready-made: It is just like buying a ready-made suit that fits you well. When you buy an existing business you take not only the entity but everything connected with the entity. There are trained staffs attuned to the ground realities of the business; they are well equipped with systems encompassing various activities of business such as purchasing, operating, marketing, selling, billing, financing and so on. You take over a pool of customers who are time-tested and have above par credit reports. In addition, there are suppliers, reliable in honouring contracts. All these cascading benefits are of long term nature impacting your short term performance. On top of all, you are briefed on business trends and future scenarios by the owners and employees. At a given time this turns out to be your short-term asset that helps you capitalize it for long term survival

4. Business Reputation: The fourth advantage rests on reputation of the existing business. They have track experience and a name in the industry to go with. In common parlance it is known as goodwill. You buy a business associated with the kind of reputation in which it is recognized by the wider society

5. Price is creamy: Depending on how you negotiate you may end up with a big bargain if you buy a business at a stated value that is less than its market value; sometimes you may have to pay a premium price that is to pay more than the market value. In either case you get a worthy business in your hands

6. Finance available: Another key positive is that you can finance the purchase of an existing business much easily than getting money for a new start-up. Banks generally lend part of the purchase price when it changes hands. The existing bankers of a business are generally inclined to continue their relationship with the new buyer by supporting him

7. Foundation is laid: When you buy existing business you get one with solid foundation. What you have to is to build on this foundation. You can set the tone on product improvement, profitability enhancement, widening the customer base and diversifying capital sources in felicitous manner

8. No Down-time: Once you buy existing business you metamorphose as a business person overnight. There is no waiting time; absolutely no time is wasted either. You get into the hot seat sooner than later as per purchase agreement you sign up with the seller

9. Cash flows from day one: An excellent plus is the way cash-flow begins. You buy the business and immediately afterwards you see cash coming in, in correspondence with the business activities continuing unabated

10. Cosmics begin: Finally, as I say, cosmics commence to function making your life rewarding and profitable. You have chosen a business; it has its own cosmics. You are a business person and you have your unique cosmics, aspects residing within you shaping and influencing you though these are un-seen and un-noticed by you. Once you fuse both these cosmics you become a successful business guy.

Muthu Ashraff

Cosmic Adviser

Mobile : +94 777 265677

E-mail : cosmicgems@gmail.com

Web : http://www.cosmicgemslanka.com

Blog : http://cosmicgemslanka.com/blog/

When you are in trouble, you are counselled “count your blessings”. To be grateful for the good things you have and stop badgering of the bad things you are beset with. What are the good things a business has given you? Let me name them one by one:

1. Grateful forever: Business gives you the sense of gratitude; you pay the salaries and wages to your employees; you file the tax returns regularly; you meet your obligations squarely and finally you reward yourself for the trouble you are taking in running the business

2. Lasting friendship: You traverse the friendship bridge. Everything you do in business is in good faith upholding noble virtues of friendship and team spirit. If you take one of these out your business flops. Alfred A Montapert put it succinctly: “All lasting business is built on friendship”.

3. Nothing but the truth: Earth has a core of minerals and melting fire; fruit has core of plum and seed. Likewise, business has a big core; not made up of metals or flesh; but with layers of truth. You strive to be truthful in all your dealings, which we call in plain word as integrity. In a small business integrity is the key strength. No surprise that John Greenleaf Whittier declared: “As a small businessperson, you have no greater leverage than the truth”.

4. Morality to the fore: Ethics and responsibility of business is a subject of debate after the Gulf fire caused by the British Petroleum (BP). US administration is now taking efforts to bring criminal action on the company’s miserable failure in not putting out the fire in timely fashion. For an ordinary business person morality shall remain the binding cord between him and people whom he associates with, in the conduct of his business. “Every young man would do well to remember that all successful business stands on the foundation of morality”, admonished Henry Ward Beecher. Morality, therefore, remains larger than life picture in your business

5. Winning Attitude: “Success or failure in business is caused more by the mental attitude even than by mental capacities”, says Walter Scott. Not a whit of doubt about it. So many guys with brilliant ideas enter the market but fail to make their mark and wither away. What is going wrong with them? Attitude, positive attitude. That is what they lacked. A sought after boon from your business is the kind of winning attitude where upon success is premised such that even if you run into snags you come out with a broad smile

6. Drive you Crazy: Pause for a moment; look at what business bestowed you now. The burning desire to do, to perform and to succeed. The coals never stopped smouldering within you. You go ahead whether rain or sunny. That is what keeps you in trim and shape, not the treadmill you work out in the evenings. Still you have to drive the business like a car or perhaps your wife. What happens if you don’t? B C Forbes gives the answer: “If you don’t drive your business, you will be driven out of business”

7. Grow tall & grow big: Looks like childhood stuff. Never mind. From toddler to kid; youth to middle aged you continue to grow; so must be your business. Unless you build up your business big and tall you leave no signature of yours. Will Rogers put it this succinctly: “If you can build a business up big enough, it’s respectable”. Your business gives you that dream; let the dream becomes a self-fulfilling vision

8. Never Stop running: Ostensibly, business makes you run in marathons. Success must breed further success. Any complacence skittles you off from your turf. You remain tethered to your business till you finish your marathon line and breast the red ribbon. Sample this from Thomas J Watson “Whenever an individual or a business decides that success has been attained, progress stops”

9. Cosmic Blessings: My final piece as always is to talk about how cosmics make you as a business person. I looked at what Thomas Carlyle has to say about cosmics. “ “Blessed is he who has found his work; let him ask no other blessedness”. See how pithy and philosophical the statement is. Cosmics are aspects hidden within you influencing you in your business life. If you can understand and evaluate your cosmics you can get into right business. When your cosmics are firing in all the cylinders, you wake up in the morning, feeling in high spirit as a triumphant business person.

Muthu Ashraff

Cosmic Adviser

Mobile : +94 777 265677

E-mail : cosmicgems@gmail.com

Web : http://www.cosmicgemslanka.com

Blog : http://cosmicgemslanka.com/blog/

Everybody has to take some risk somewhere at some time with something in his life. Prototyping business and career persons into risk taker, risk neutral and risk avoider is too mathematical and sounds theoretical. To succeed in life you have got to take risk. Let us see how taking risk can be made easy for you.

Imagine you are travelling in a speed train. A fellow passenger got stuck in the auto door in between two compartments. Someone must dislodge him from the door panels to get him extricated. If he remains there the chance of his being suffocated perhaps leading to fatality is high. If you attempt to stop the train unnecessarily you are subjected to a huge fine. What you will do?

1. Pull the alarm signal

2. Try to extricate the passenger with what you can, failing which you will alert the engine driver of the impending calamity and wait for instructions

3. You will cry out, get others involved, do everything you can, alert the engine driver and pull the alarm signal

What you do in this circumstance reflects your attitude for risk taking. If you have ticked off item one then you are an impulsive type of risk taker ready and willing to take risks on the spur of the moment and driven more by emotions than by intelligence. If you park on the second option, you are a cautious risk taker playing safe and taking no chance. The last option is chosen by a calculated risk taker. He thinks fast acts fast and gets cracking.

What makes you take risk?

Attitude to risk is influenced by many factors. Culture of person is chief amongst these. People who live in Northern Hemisphere are more prone to take risks, especially in Europe and North America. Traditional societies that value loyalty and obedience shun much of risk taking. Genetics on the other hand play a distinguished role. Chinese have traditional Confusion culture shaping their outlook and behaviour; we believe that it prods them to conform and comply and treads the beaten path. Nailing this myth, men and women from Hakka Caste amongst Chinese show remarkable ability to take risks and as a result they have emerged as the most successful community in the Chinese mosaic. Location is a key factor in the evolution of risk taking personality. Surprisingly city dwellers get spoofed by a crisis while their counterparts in off-city limits are far too adventurous. Upbringing also contributes in moulding risk taking. Families where strain of courage and bravery runs select armed forces as their major choice. General Patton and General MacArthur are noted examples. This can be further extended to occupation as well. Generally guys in the Navy will sink with their ships after letting others use the remaining lifeboats. Most deciding factor is cosmics that reside within each person influencing and shaping his life throughout. Observe a school teacher in her brooding moods and a college professor in cheery moods, both are in teaching profession, but, what makes one pensive and other sprightly is the work of their individual cosmics.

What taking risk can do for you?

You can hone your skills in risk taking if you are convinced what it can do for you. Here are few goodies you get:

1. Taking risks helps you to broaden your outlook, your horizon, and your space in managing events and people

2. You learn to use your emotion and intelligence equally well

3. It aids you in developing a strong personality and let you have a hanker for risk and uncertainty

4. You will not wilt under pressure but keep composed and calm

5. It marshals your power in directing your swirling mind to focus on the job at hand

6. You learn to make decisions quickly, cautiously or in calculated manner as demanded by the situation you are in

7. You tend to learn a new skill and get coached in new methods of doing business and career. Even at old age stockbrokers look ostensibly younger and smarter because they continue to be up and running in the bull and bear market

8. You get all three “ Es” in one go: that is education, experience and exposure

9. You will develop an analytical mind at the same time willingness to go through life challenges. More so in taking business risk

10. Finally, you develop your cosmics to give you that re-assuring aura; people tend to trust and admire those who never hesitate in taking appropriate risk as and when necessary.

Muthu Ashraff

Cosmic Adviser

Mobile : +94 777 265677

E-mail : cosmicgems@gmail.com

Web : http://www.cosmicgemslanka.com

Blog : http://cosmicgemslanka.com/blog/